Executives’ Labeling Strategies in Emerging Domains of Activity: Constructing and Using Nascent Market Labels

N. Granqvist, S. Grodal, J.L. Woolley

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAOM Annual Meeting of the Academy of Management, Chicago, USA, August 7-11, 2009
PublisherAcademy of Management (AOM)
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

Cite this

Granqvist, N., Grodal, S., & Woolley, J. L. (2009). Executives’ Labeling Strategies in Emerging Domains of Activity: Constructing and Using Nascent Market Labels. In AOM Annual Meeting of the Academy of Management, Chicago, USA, August 7-11, 2009 Academy of Management (AOM).