Executives’ Labeling Strategies in Emerging Domains of Activity: Constructing and Using Nascent Market Labels

N. Granqvist, S. Grodal, J.L. Woolley

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	AOM Annual Meeting of the Academy of Management, Chicago, USA, August 7-11, 2009
Publisher	Academy of Management
Publication status	Published - 2009
MoE publication type	A4 Conference publication

Cite this

@inproceedings{fdcf3850219a4e928095be317c12bdbc,

title = "Executives{\textquoteright} Labeling Strategies in Emerging Domains of Activity: Constructing and Using Nascent Market Labels",

author = "N. Granqvist and S. Grodal and J.L. Woolley",

year = "2009",

language = "English",

booktitle = "AOM Annual Meeting of the Academy of Management, Chicago, USA, August 7-11, 2009",

publisher = "Academy of Management",

address = "United States",

}

Executives’ Labeling Strategies in Emerging Domains of Activity: Constructing and Using Nascent Market Labels. / Granqvist, N.; Grodal, S.; Woolley, J.L.
AOM Annual Meeting of the Academy of Management, Chicago, USA, August 7-11, 2009. Academy of Management, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review