Evaluation of organizational effectiveness of marketing information systems - the critical role of respondents

M. Sääksjärvi, J. Talvinen

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationECIS 4th European Conference on Information Systems, Lisbon, Portugal, July 2-4, 1996
EditorsJ.O. Coelno, T. Jelussi, W. König, H. Krama
PublisherEuropean Conference on Information Systems (ECIS)
Publication statusPublished - 1996
MoE publication typeA4 Article in a conference publication

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