Evaluating the Use of Group Support Systems in Focus Group Studies

J. Bragge, M. Lähteenmäki, A. Sunikka

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007
EditorsH. Ö. Engilbertsson
PublisherEuropean Marketing Academy (EMAC)
ISBN (Print)9979948353
Publication statusPublished - 2007
MoE publication typeA4 Article in a conference publication

Cite this

Bragge, J., Lähteenmäki, M., & Sunikka, A. (2007). Evaluating the Use of Group Support Systems in Focus Group Studies. In H. Ö. Engilbertsson (Ed.), EMAC European Marketing Academy 36th Annual Conference, Reykjavik, Iceland, May 22-25, 2007 European Marketing Academy (EMAC).