Evaluating online advertising effectiveness by eye tracking methodology and data analysis

Jarmo Kuisma, Anssi Öörni

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientific

Original languageEnglish
Title of host publicationSeminar on Consumer Behavior in Information Society, Helsinki, Finland, May 10, 2011
PublisherAalto University School of Economics
Publication statusPublished - 2011
MoE publication typeB3 Non-refereed article in conference proceedings

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