Estimation methods for choice-based conjoint analysis of consumer preferences

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42 Citations (Scopus)

Original language	English
Pages (from-to)	160-167
Journal	European Journal of Operational Research
Volume	214
Issue number	1
DOIs	https://doi.org/10.1016/j.ejor.2011.03.049
Publication status	Published - 2011
MoE publication type	A1 Journal article-refereed

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title = "Estimation methods for choice-based conjoint analysis of consumer preferences",

author = "Merja Halme and Markku Kallio",

year = "2011",

doi = "10.1016/j.ejor.2011.03.049",

language = "English",

volume = "214",

pages = "160--167",

journal = "European Journal of Operational Research",

issn = "0377-2217",

publisher = "Elsevier",

number = "1",

}

TY - JOUR

T1 - Estimation methods for choice-based conjoint analysis of consumer preferences

AU - Halme, Merja

AU - Kallio, Markku

PY - 2011

Y1 - 2011

UR - http://dx.doi.org/10.1016/j.ejor.2011.03.049

U2 - 10.1016/j.ejor.2011.03.049

DO - 10.1016/j.ejor.2011.03.049

M3 - Article

SN - 0377-2217

VL - 214

SP - 160

EP - 167

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 1

ER -