eReading advertising as a part of integrated marketing communications - an advertiser's perspective

Hanna Kännö, Jerry Lindholm, Antti Sihvonen, Juho-Petteri Huhtala, Seppo Leminen

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationeReading advertising and value creation best practices - Outlook 2010-2011
EditorsSeppo Leminen, Juho-Petteri Huhtala
Place of PublicationVantaa
PublisherLAUREA AMMATTIKORKEAKOULU
Pages58-64
ISBN (Electronic)978-951-799-280-0
ISBN (Print)978-951-799-279-4
Publication statusPublished - 2012
MoE publication typeB2 Part of a book or another research book

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