| Original language | English |
|---|---|
| Title of host publication | eReading advertising and value creation best practices - Outlook 2010-2011 |
| Editors | Seppo Leminen, Juho-Petteri Huhtala |
| Place of Publication | Vantaa |
| Publisher | Laurea-ammattikorkeakoulu |
| Pages | 58-64 |
| ISBN (Electronic) | 978-951-799-280-0 |
| ISBN (Print) | 978-951-799-279-4 |
| Publication status | Published - 2012 |
| MoE publication type | B2 Book section |
eReading advertising as a part of integrated marketing communications - an advertiser's perspective
Hanna Kännö, Jerry Lindholm, Antti Sihvonen, Juho-Petteri Huhtala, Seppo Leminen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific