Entering succesfully into a new segment within the EU building market - a study design for generalizing the Finnish experience

P. Huovinen

Entering succesfully into a new segment within the EU building market - a study design for generalizing the Finnish experience

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	3rd Workshop in International Business at the University of Vaasa, Finland 26.-28.8.1996
Place of Publication	Vaasa
Publisher	Vaasan yliopisto, Markkinoinnin laitos
Pages	221-243
Publication status	Published - 1996
MoE publication type	A4 Article in a conference publication

Keywords

entry strategy
European Union
foreign building market

Cite this

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title = "Entering succesfully into a new segment within the EU building market - a study design for generalizing the Finnish experience",

keywords = "entry strategy, European Union, foreign building market, entry strategy, European Union, foreign building market, entry strategy, European Union, foreign building market",

author = "P. Huovinen",

year = "1996",

language = "English",

pages = "221--243",

booktitle = "3rd Workshop in International Business at the University of Vaasa, Finland 26.-28.8.1996",

publisher = "Vaasan yliopisto, Markkinoinnin laitos",

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Entering succesfully into a new segment within the EU building market - a study design for generalizing the Finnish experience. / Huovinen, P.

3rd Workshop in International Business at the University of Vaasa, Finland 26.-28.8.1996. Vaasa : Vaasan yliopisto, Markkinoinnin laitos, 1996. p. 221-243.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Entering succesfully into a new segment within the EU building market - a study design for generalizing the Finnish experience

AU - Huovinen, P.

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KW - European Union

KW - foreign building market

KW - entry strategy

KW - European Union

KW - foreign building market

KW - entry strategy

KW - European Union

KW - foreign building market

M3 - Conference contribution

SP - 221

EP - 243

BT - 3rd Workshop in International Business at the University of Vaasa, Finland 26.-28.8.1996

PB - Vaasan yliopisto, Markkinoinnin laitos

CY - Vaasa

ER -