@inproceedings{ae55f0d81fd14d4c930982733a58a6b7,
title = "Entering succesfully into a new segment within the EU building market - a study design for generalizing the Finnish experience",
keywords = "entry strategy, European Union, foreign building market, entry strategy, European Union, foreign building market, entry strategy, European Union, foreign building market",
author = "P. Huovinen",
year = "1996",
language = "English",
pages = "221--243",
booktitle = "3rd Workshop in International Business at the University of Vaasa, Finland 26.-28.8.1996",
publisher = "Vaasan yliopisto, Markkinoinnin laitos",
}