Entering succesfully into a new segment within the EU building market - a study design for generalizing the Finnish experience

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication3rd Workshop in International Business at the University of Vaasa, Finland 26.-28.8.1996
    Place of PublicationVaasa
    PublisherVaasan yliopisto, Markkinoinnin laitos
    Pages221-243
    Publication statusPublished - 1996
    MoE publication typeA4 Article in a conference publication

    Keywords

    • entry strategy
    • European Union
    • foreign building market

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