Engineering design concept generation: The effect of concept combination and classification

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Research units

  • University of Pune


World economic forum reported that creativity is one of the most sought after skills by employers globally. Preliminary research lead to multiple initiatives on enhancing creativity and innovation. To contribute in this field, we investigated the effect of two interventions on the creativity of undergraduate engineering students, particularly on engineering design concept generation. The primary focus of this investigation was on assessing the effect of two interventions, combining and classifying concepts, on the originality and quantity of the concepts produced. In this research, we used the Decision Tree for Originality Assessment in Design (DTOAD) as a measure of concept originality. Statistical analysis showed that both the combine and the classify interventions lead to concept generation with higher originality. We also found that students produced higher number of the radically different concept, i.e. concepts with originality score 7.5 and above, however this effect was observed in all the test groups. These interventions made improvements and thus can be encouraged as a part of an ideation or an engineering problem solving task in the undergraduate engineering education to help the students develop creative skills.


Original languageEnglish
Title of host publication21st International Conference on Advanced Vehicle Technologies; 16th International Conference on Design Education
Publication statusPublished - 25 Nov 2019
MoE publication typeA4 Article in a conference publication
EventASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference - Anaheim, United States
Duration: 18 Aug 201921 Aug 2019

Publication series

NameProceedings of the ASME Design Engineering Technical Conference


ConferenceASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference
Abbreviated titleIDETC-CIE
CountryUnited States

    Research areas

  • Creativity, DTOAD, Originality, Quantitative

ID: 39749566