Engaging fans through social media: Studies of tribal marketing in heavy metal music

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Professional

Original language	English
Title of host publication	BIT's 1st Annual World Congress of Cultural & Creative IT Industries, Dalian, China, August 28-29, 2012
Publisher	BIT Life Sciences
Publication status	Published - 2012
MoE publication type	D3 Professional conference proceedings

Cite this

@inproceedings{c8470ea5432e49198cc04ca0789b46ca,

title = "Engaging fans through social media: Studies of tribal marketing in heavy metal music",

author = "Toni-Matti Karjalainen",

year = "2012",

language = "English",

booktitle = "BIT's 1st Annual World Congress of Cultural \& Creative IT Industries, Dalian, China, August 28-29, 2012",

publisher = "BIT Life Sciences",

address = "China",

}