Engaging fans through social media: Studies of tribal marketing in heavy metal music

Toni-Matti Karjalainen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationBIT's 1st Annual World Congress of Cultural & Creative IT Industries, Dalian, China, August 28-29, 2012
PublisherBIT Conferences
Publication statusPublished - 2012
MoE publication typeD3 Professional conference proceedings

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