Engaging a product-oriented salesforce in solution sales

Anna Salonen, Harri Terho, Eva Böhm, Risto Rajala, Ari Virtanen

Research output: Contribution to conferencePaperScientificpeer-review

36 Downloads (Pure)
Original languageEnglish
Pages1-2
Number of pages2
Publication statusPublished - 8 Aug 2018
MoE publication typeNot Eligible
EventISBM Academic Conference - Cambridge, United States
Duration: 8 Aug 20189 Aug 2018
https://isbm.org/event/2018-isbm-academic-conference/

Conference

ConferenceISBM Academic Conference
CountryUnited States
CityCambridge
Period08/08/201809/08/2018
Internet address

Cite this

Salonen, A., Terho, H., Böhm, E., Rajala, R., & Virtanen, A. (2018). Engaging a product-oriented salesforce in solution sales. 1-2. Paper presented at ISBM Academic Conference, Cambridge, United States.