Employees as brand experience designers

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Translated title of the contributionEmployees as brand experience designers
Original languageFinnish
Title of host publicationHenkilöstön ja asiakkaiden brändikokemus uudistumisen voimavarana
EditorsInka Lappalainen, Merja Airola
PublisherVTT
Pages18-21
Number of pages4
ISBN (Electronic)978-951-38-8611-0
Publication statusPublished - 2017
MoE publication typeD2 Article in professional manuals or guides or professional information systems or text book material

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