Emotional framing of NGO press releases: Reformative versus radical NGOs

Tulin Dzhengiz, Ralf Barkemeyer, Giulio Napolitano

Research output: Contribution to journalArticleScientificpeer-review

6 Citations (Scopus)
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Drawing on the literature on framing, we explore the emotional framing differences in radical and reformative NGOs over time. We analyse the sentiment of a sample of 5880 press releases issued by five NGOs positioned differently on the reformative-radical spectrum and examine how they address large companies. Our findings reveal an increasing polarisation of sentiment in these NGOs' framing, with individual NGOs gravitating towards ideal-type radical or reformative positions, respectively. In alignment with the differences in their framing, we observe differences in their approaches to cross-sector partnerships. Policymakers need to note the implications of the observed polarisation for the effectiveness and credibility of cross-sector partnerships and multi-stakeholder initiatives more generally, given the risk of co-optation (for reformative NGOs) as well as the risk of foregoing significant funding and governance opportunities (for radical NGOs).
Original languageEnglish
Pages (from-to)2468-2488
Number of pages21
JournalBusiness Strategy and the Environment
Issue number5
Early online date2 Mar 2021
Publication statusPublished - Jul 2021
MoE publication typeA1 Journal article-refereed


  • cross‐sector partnerships
  • framing
  • NGO‐business relationships
  • radical NGOs
  • reformative NGOs
  • sentiment analysis


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