Emergent framing practices in brand related strategy making

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

Original language	English
Title of host publication	31st European Group for Organizational Studies Colloquium (EGOS), Athens, Greece, July 2-4, 2015
Publisher	European Group for Organizational Studies (EGOS)
Publication status	Published - 2015
MoE publication type	D3 Professional conference proceedings

OpenUrl availability

@inproceedings{2ebc3c85e8864750be174d631de6813f,

title = "Emergent framing practices in brand related strategy making",

author = "Rita J{\"a}rventie-Thesleff",

year = "2015",

language = "English",

booktitle = "31st European Group for Organizational Studies Colloquium (EGOS), Athens, Greece, July 2-4, 2015",

publisher = "European Group for Organizational Studies (EGOS)",

address = "Belgium",

}