Electronic Word-of-Mouth in Online Environments

Antti Vilpponen, Susanna Winter, Sanna Sundqvist

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)8-77
Number of pages70
JournalJournal of Interactive Advertising
Volume6
Issue number2
DOIs
Publication statusPublished - 2006
MoE publication typeA1 Journal article-refereed

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