Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.

Sami Kajalo; Yuji Sakagawa; Annukka Jyrämä; Paul Sergius Koku

Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.

Sami Kajalo, Yuji Sakagawa, Annukka Jyrämä, Paul Sergius Koku

Department of Marketing

Research output: Contribution to conference › Paper › Scientific

Original language	English
Publication status	Published - 2016
Event	International Conference on Marketing - Bangkok, Thailand Duration: 26 May 2016 → 28 May 2016 Conference number: 4

Conference

Conference	International Conference on Marketing
Abbreviated title	ICOM
Country/Territory	Thailand
City	Bangkok
Period	26/05/2016 → 28/05/2016

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@conference{b26ee665c7a545bfa0c3856f433333a2,

title = "Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.",

author = "Sami Kajalo and Yuji Sakagawa and Annukka Jyr{\"a}m{\"a} and Koku, {Paul Sergius}",

year = "2016",

language = "English",

note = "International Conference on Marketing, ICOM ; Conference date: 26-05-2016 Through 28-05-2016",

}

TY - CONF

T1 - Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.

AU - Kajalo, Sami

AU - Sakagawa, Yuji

AU - Jyrämä, Annukka

AU - Koku, Paul Sergius

N1 - Conference code: 4

PY - 2016

Y1 - 2016

M3 - Paper

T2 - International Conference on Marketing

Y2 - 26 May 2016 through 28 May 2016

ER -