Effects of Behavioral Inhibition System (BIS) and Behavioral Activation System (BAS) on CSR Beliefs and Brand Loyalty in the Retail Industry.

Sami Kajalo, Yuji Sakagawa, Annukka Jyrämä, Paul Sergius Koku

Research output: Contribution to conferencePaperScientific

Original languageEnglish
Publication statusPublished - 2016
EventInternational Conference on Marketing - Bangkok, Thailand
Duration: 26 May 201628 May 2016
Conference number: 4

Conference

ConferenceInternational Conference on Marketing
Abbreviated titleICOM
CountryThailand
CityBangkok
Period26/05/201628/05/2016

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