Original language | English |
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Pages (from-to) | 589-595 |
Number of pages | 7 |
Journal | International Journal of Research in Marketing |
Volume | 41 |
Issue number | 4 |
DOIs | |
Publication status | Published - Dec 2024 |
MoE publication type | B1 Non-refereed journal articles |
Editorial: Diversity, Innovation, Speed: Why IJRM
Koen Pauwels*, Eric Arnould, Sharon Ng, Stefan Wuyts
*Corresponding author for this work
Research output: Contribution to journal › Editorial › Scientific › peer-review
2
Citations
(Scopus)