E-mail Marketing in the Context of Cosmetics

M.A.S. Brett; J. van Durme; M. Raulas; M. Merisavo

E-mail Marketing in the Context of Cosmetics

M.A.S. Brett, J. van Durme, M. Raulas, M. Merisavo

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	ANZMAC 2002 Conference, Melbourne, Australia, December 2-4, 2002
Editors	R.N. Shaw, S. Adam, H. MCDonald
Publisher	Australian and New Zealand Marketing Academy Conference (ANZMAC)
Publication status	Published - 2002
MoE publication type	A4 Article in a conference publication

Cite this

@inproceedings{65af5bc5cc224e6b9f27d9d7fe15a3be,

title = "E-mail Marketing in the Context of Cosmetics",

author = "M.A.S. Brett and {van Durme}, J. and M. Raulas and M. Merisavo",

year = "2002",

language = "English",

editor = "R.N. Shaw and S. Adam and H. MCDonald",

booktitle = "ANZMAC 2002 Conference, Melbourne, Australia, December 2-4, 2002",

publisher = "Australian and New Zealand Marketing Academy Conference (ANZMAC)",

}

E-mail Marketing in the Context of Cosmetics. / Brett, M.A.S.; van Durme, J.; Raulas, M.; Merisavo, M.

ANZMAC 2002 Conference, Melbourne, Australia, December 2-4, 2002. ed. / R.N. Shaw; S. Adam; H. MCDonald. Australian and New Zealand Marketing Academy Conference (ANZMAC), 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - E-mail Marketing in the Context of Cosmetics

AU - Brett, M.A.S.

AU - van Durme, J.

AU - Raulas, M.

AU - Merisavo, M.

PY - 2002

Y1 - 2002

M3 - Conference contribution

BT - ANZMAC 2002 Conference, Melbourne, Australia, December 2-4, 2002

A2 - Shaw, R.N.

A2 - Adam, S.

A2 - MCDonald, H.

PB - Australian and New Zealand Marketing Academy Conference (ANZMAC)

ER -