Dynamics of convivial affective atmospheres

Joonas Rokka*, Brigitte Auriacombe, Eric Arnould, Lionel Sitz

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

12 Citations (Scopus)

Abstract

This article examines the dynamics of affective atmospheres in explaining compelling touristic service experiences. Extending affect-theoretical research, we theorize and examine the role of affective bodily encounters through which convivial atmospheres are (re)produced. Based on multi-sited ethnographic research in iconic Club Med resorts, our findings emphasize the spontaneity and fragility of convivial affective atmospheres, meaning they are difficult to control, but also how their ongoing “bubbling” is shaped by materiality, ritual activities, and temporality. We contribute by (1) developing the concept of convivial affective atmosphere, and by (2) offering a theoretical framework that helps advance research into the affective entanglement and dynamics of atmospheres in tourism. Finally, we critically discuss what service providers can do to facilitate and re-produce convivial atmospheres.

Original languageEnglish
Article number103601
Pages (from-to)1-13
JournalAnnals of Tourism Research
Volume101
Early online date17 Jun 2023
DOIs
Publication statusPublished - Jul 2023
MoE publication typeA1 Journal article-refereed

Keywords

  • Affect
  • Affective atmosphere
  • Body
  • Conviviality
  • Ethnography
  • Service interactions

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