Dynamically adapting sales influence tactics in e-commerce

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

Original language	English
Title of host publication	41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2012
MoE publication type	A4 Conference publication

Cite this

@inproceedings{905e73de09ff4d5ba00e0282e37e35b5,

title = "Dynamically adapting sales influence tactics in e-commerce",

author = "Petri Parvinen and Maurits Kaptein",

year = "2012",

language = "English",

booktitle = "41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 22-25 May, 2012",

publisher = "European Marketing Academy (EMAC)",

address = "Belgium",

}