Double intangibility of enterprise software offerings: Antecedents, impact on buyer-seller relationship initation and mitigation strateties

Aku Valtakoski

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Annual Conference (AM2009), Leeds, UK, 7th-9th July 2009
    PublisherLeeds Metropolitan University
    Publication statusPublished - 2009
    MoE publication typeA4 Article in a conference publication

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