Don't give me attitude: Can marketers bridge the attitude-behavior gap in ethical consumer behavior

Research output: Chapter in Book/Report/Conference proceedingConference article in proceedingsScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference, Singapore, July 15-18, 2014
PublisherGlobal Alliance of Marketing & Managment Association (GAMMA)
Pages1322-1337
Publication statusPublished - 2014
MoE publication typeA4 Conference publication

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