Doing ethnography in informal sector: Study of BOP consumers in Brazil, India, Russia and Tanzania

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Original languageEnglish
Title of host publication72nd Annual Meeting of the Academy of Management (AOM), Boston, USA, August 3-7, 2012
Publication statusPublished - 2012
MoE publication typeA4 Article in a conference publication

ID: 539298