Documentation and continuous development of processes for customer management: Implications for profitable growth

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	267-280
Journal	Australasian Marketing Journal
Volume	19
Issue number	4
Publication status	Published - 2011
MoE publication type	A1 Journal article-refereed

Cite this

@article{0a30e9ac34d4406c8d8700286d7e0160,

title = "Documentation and continuous development of processes for customer management: Implications for profitable growth",

author = "Jaakko Aspara",

year = "2011",

language = "English",

volume = "19",

pages = "267--280",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "Sage Publishing",

number = "4",

}