Do You Manage the Risks in Marketing Communications

Research output: Working paper › Professional

Original language	English
Place of Publication	Helsinki
Publication status	Published - 1992
MoE publication type	D4 Published development or research report or study

Name	HSEBA Working papers
Publisher	Helsingin kauppakorkeakoulu
No.	W-33
ISSN (Print)	1235-5674

Cite this

@techreport{7275c344b22943ac8ac91ac9ec694cb8,

title = "Do You Manage the Risks in Marketing Communications",

author = "M. Raulas and A.P.J. Veps{\"a}l{\"a}inen",

year = "1992",

language = "English",

series = "HSEBA Working papers",

publisher = "Helsingin kauppakorkeakoulu",

number = "W-33",

type = "WorkingPaper",

institution = "Helsingin kauppakorkeakoulu",

}