Do we really understand business marketing?Getting beyond the RM and BM matrimony

J. Pels, K. Möller, M. Saren

Research output: Contribution to journal › Article › Scientific › peer-review

41 Citations (Scopus)

Original language	English
Pages (from-to)	322-336
Journal	Journal of Business and Industrial Marketing
Volume	24
Issue number	5/6
Publication status	Published - 2009
MoE publication type	A1 Journal article-refereed

OpenUrl availability

@article{47136a94c209418ea6619f1a3c6f4042,

title = "Do we really understand business marketing?Getting beyond the RM and BM matrimony",

author = "J. Pels and K. M{\"o}ller and M. Saren",

year = "2009",

language = "English",

volume = "24",

pages = "322--336",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald",

number = "5/6",

}