Do we really understand business marketing?Getting beyond the RM and BM matrimony

J. Pels, K. Möller, M. Saren

Research output: Contribution to journalArticleScientificpeer-review

35 Citations (Scopus)
Original languageEnglish
Pages (from-to)322-336
JournalJournal of Business and Industrial Marketing
Volume24
Issue number5/6
Publication statusPublished - 2009
MoE publication typeA1 Journal article-refereed

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