Discovering and strategically activating brand heritage

Fernando Pinto Santos, Mario Burghausen, John M.T. Balmer

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationThird International Symposium on Heritage, History and Nostalgia, Jönköping, Sweden, 7 March, 2013
PublisherJönköping International Business School
Publication statusPublished - 2013
MoE publication typeA4 Article in a conference publication

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