Disabled Persons as Lead Users for Silver Market Customers.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society.
EditorsFlorian Kohlbacher, Cornelius Herstatt
Place of PublicationBerlin Heidelberg
PublisherSpringer Gabler
Pages27-44
Edition2nd ed.
ISBN (Print)978-3-642-14338-0
Publication statusPublished - 2011
MoE publication typeA3 Book section, Chapters in research books

Cite this