Disabled Persons as Lead Users for Silver Market Customers.

Pia Helminen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

4 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society.
EditorsFlorian Kohlbacher, Cornelius Herstatt
Place of PublicationBerlin Heidelberg
Pages27-44
Edition2nd ed.
Publication statusPublished - 2011
MoE publication typeA3 Part of a book or another research book

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