Disabled Persons as Lead Users for Silver Market Customers.

Pia Helminen

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    4 Citations (Scopus)
    Original languageEnglish
    Title of host publicationThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society.
    EditorsFlorian Kohlbacher, Cornelius Herstatt
    Place of PublicationBerlin Heidelberg
    Pages27-44
    Edition2nd ed.
    Publication statusPublished - 2011
    MoE publication typeA3 Part of a book or another research book

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