Original language | English |
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Title of host publication | The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. |
Editors | Florian Kohlbacher, Cornelius Herstatt |
Place of Publication | Berlin Heidelberg |
Publisher | Springer Gabler |
Pages | 27-44 |
Edition | 2nd ed. |
ISBN (Print) | 978-3-642-14338-0 |
Publication status | Published - 2011 |
MoE publication type | A3 Book section, Chapters in research books |
Disabled Persons as Lead Users for Silver Market Customers.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
5
Citations
(Scopus)