Original language | English |
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Title of host publication | The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change |
Editors | Florian Kohlbacher, Cornelius Herstatt |
Place of Publication | Berlin |
Publisher | Springer Gabler |
Pages | 85-102 |
ISBN (Print) | 978-3-540-75330-8 |
Publication status | Published - 2008 |
MoE publication type | A3 Book section, Chapters in research books |
Disabled persons as lead users for silver market customers
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
3
Citations
(Scopus)