Digital health platform complementor motives and effectual reasoning

Anssi Smedlund*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Multi-sided markets mediated with digital platforms are taking over many sectors of the economy and society. In the healthcare sector, Apple Healthkit and Google Fit are emerging digital platforms for managing fitness data and developing a connected market. Technology firms should consider platform complementor roles as alternatives to so-called traditional means of entering markets. As complementors, they can use not only the stable technological core maintained by the platform owner, but also dynamic elements being co-created among participants. Accumulating end-user data, processes, user experience and emerging social community in the platform increase uncertainty and challenge complementors to continuously adapt their decision making. This paper reports results of an interview study on digital health-platform complementor motives, and argues that complementors need effectual logic instead of causal logic in contributing to an emerging digital platform.

Original languageEnglish
Title of host publicationProceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016
PublisherIEEE Computer Society
Number of pages10
ISBN (Electronic)9780769556703
Publication statusPublished - 7 Mar 2016
MoE publication typeA4 Article in a conference publication
EventAnnual Hawaii International Conference on System Sciences - Koloa, United States
Duration: 5 Jan 20168 Jan 2016
Conference number: 49


ConferenceAnnual Hawaii International Conference on System Sciences
Abbreviated titleHICSS
CountryUnited States

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