Digital Game Brand Image Information Influence to the Inexperienced Consumer's Product Evaluation

J. Storgårds, V.K. Tuunainen, A. Öörni

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationHICSS 42nd Annual Hawaii International Conference on System Sciences, Hawaii, USA, January 5-8, 2009
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

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