Digital Game Brand Image Information Influence to the Inexperienced Consumer's Product Evaluation

J. Storgårds, V.K. Tuunainen, A. Öörni

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	HICSS 42nd Annual Hawaii International Conference on System Sciences, Hawaii, USA, January 5-8, 2009
Publisher	IEEE
Publication status	Published - 2009
MoE publication type	A4 Article in a conference publication

OpenUrl availability

@inproceedings{230e7990ef1a422189e93a45c8132268,

title = "Digital Game Brand Image Information Influence to the Inexperienced Consumer's Product Evaluation",

author = "J. Storg{\aa}rds and V.K. Tuunainen and A. {\"O}{\"o}rni",

year = "2009",

language = "English",

booktitle = "HICSS 42nd Annual Hawaii International Conference on System Sciences, Hawaii, USA, January 5-8, 2009",

publisher = "IEEE",

address = "United States",

}

HICSS 42nd Annual Hawaii International Conference on System Sciences, Hawaii, USA, January 5-8, 2009. IEEE, 2009.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review