“Digital fashion” on its way from niche to the new norm

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

273 Downloads (Pure)


”Digital fashion” is a new, growing field in the field of fashion design, now becoming abruptly relevant due to its non-physical essence. “Digital fashion” is a processual tool to assist design but also a new fashion space, culture, and community. The term refers to a practice that produces three-dimensional virtual clothing as prototypes/sample simulations for possible physical garments, datafied digital representations, or end-products in themselves, worn only in virtual spaces where dressed avatars are fluidly enmeshed with our physical bodies and identities. “Digital fashion” converges fashion and gaming but also redefines the professional role of a fashion designer. The designer becomes a digital artisan, using the embodied technical fashion knowledge, yet, suddenly regaining the artistic independence with endless possibilities to test in 3D-form. Two ethnographically investigated case studies on “digital fashion” pioneers, Atacac and The Fabricant, are presented and analyzed.
Original languageEnglish
Title of host publication«Новая норма» Гардеробные и телесные практики в эпоху пандемии
EditorsLiudmila Aliabieva
Place of PublicationMoscow
PublisherNovoe literaturnoe obozrenie
Number of pages18
ISBN (Print)978-5-4448-1596-0
Publication statusPublished - Aug 2021
MoE publication typeA3 Book section, Chapters in research books

Publication series

NameFashion Theory
PublisherNew Literary Observer


Dive into the research topics of '“Digital fashion” on its way from niche to the new norm'. Together they form a unique fingerprint.

Cite this