Digital advertising in mobile games:A conceptualization and descriptionof typical features of mobilein-game advertising

J. Salo

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Journal	International Business and Economics Review
Volume	1
Issue number	1
Publication status	Published - 2009
MoE publication type	A1 Journal article-refereed

Cite this

@article{df8ca99f7d744c6e8fbd4c682d45ec6f,

title = "Digital advertising in mobile games:A conceptualization and descriptionof typical features of mobilein-game advertising",

author = "J. Salo",

year = "2009",

language = "English",

volume = "1",

journal = "International Business and Economics Review",

issn = "1647-1989",

publisher = "Instituto Superior de Gestao",

number = "1",

}