Different approaches to increasing customer value by service innovation - linking customer-orientation to innovation typologies in a broader value concept

Mikko Riepula, Arja Kuusisto

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationInternational Research Symposium on Service Excellence in Management (QUIS), Ithaca, NY, June 2-5, 2011
EditorsB. van der Rhee, L. Victorino
Place of PublicationNew York
Publication statusPublished - 2011
MoE publication typeA4 Article in a conference publication

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