| Original language | English |
|---|---|
| Title of host publication | International Research Symposium on Service Excellence in Management (QUIS), Ithaca, NY, June 2-5, 2011 |
| Editors | B. van der Rhee, L. Victorino |
| Place of Publication | New York |
| Pages | 845-854 |
| Publication status | Published - 2011 |
| MoE publication type | A4 Conference publication |
Different approaches to increasing customer value by service innovation - linking customer-orientation to innovation typologies in a broader value concept
Mikko Riepula, Arja Kuusisto
Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review