Abstract
This paper aims to contribute to a better understanding of consumers’ product attachments in the field of home textiles. The study approaches product attachment through the user’s emotional bonding wi
Original language | English |
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Title of host publication | 5th World Conference on Mass Customization & Personalization MCPC 2009 |
Publisher | Taideteollinen korkeakoulu |
Publication status | Published - 2009 |
MoE publication type | A4 Conference publication |