Developing sustainable products by deepening consumers’ product attachment through customizing

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Abstract

This paper aims to contribute to a better understanding of consumers’ product attachments in the field of home textiles. The study approaches product attachment through the user’s emotional bonding wi
Original languageEnglish
Title of host publication5th World Conference on Mass Customization & Personalization MCPC 2009
PublisherTaiK
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

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