Developing markets? Understanding the role of markets and development at the intersection of macromarketing and transformative consumer research (TCR)

Research output: Contribution to journalArticleScientificpeer-review

Researchers

  • Bernardo Figueiredo
  • Jessica Chelekis
  • Benet DeBerry-Spence
  • A.Fuat Firat
  • Guliz Ger
  • Delphine Godefroit-Winkel
  • Olga Kravets
  • Dr. Johanna Moisander

  • Krittinee Nuttavuthisit
  • Lisa Penaloza
  • Mark Tadajewski

Research units

Details

Original languageEnglish
Pages (from-to)257-271
JournalJOURNAL OF MACROMARKETING
Volume35
Issue number2
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

ID: 2038151