Developing Consumer Preference-Profiles as a Basis for Multi-Channerl Service Concepts.Chapter II

M. Tinnilä, A. Öörni, A. Raijas

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationManaging Business in a Multi-Channel World.Success Factors for E-Business
EditorsT. Saarinen, M. Tinnilä, A. Tseng
Pages17-31
Publication statusPublished - 2005
MoE publication typeA3 Part of a book or another research book

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