Designing for User and Brand Experience via Company-wide Experience Goals

Virpi Roto; Yichen Lu; Harri Nieminen; Erdem Tutal

Designing for User and Brand Experience via Company-wide Experience Goals

Virpi Roto
, Yichen Lu
, Harri Nieminen
, Erdem Tutal

Research output: Chapter in Book/Report/Conference proceeding › Conference article in proceedings › Scientific › peer-review

9 Citations (Scopus)

Abstract

Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d

Original language	English
Title of host publication	CHI'15 Extended Abstracts
Place of Publication	New York
Publisher	ACM
Pages	2277-2282
ISBN (Print)	978-1-4503-3146-3
Publication status	Published - 2015
MoE publication type	A4 Conference publication

Cite this

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title = "Designing for User and Brand Experience via Company-wide Experience Goals",

abstract = "Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d",

author = "Virpi Roto and Yichen Lu and Harri Nieminen and Erdem Tutal",

year = "2015",

language = "English",

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booktitle = "CHI'15 Extended Abstracts",

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TY - GEN

T1 - Designing for User and Brand Experience via Company-wide Experience Goals

AU - Roto, Virpi

AU - Lu, Yichen

AU - Nieminen, Harri

AU - Tutal, Erdem

PY - 2015

Y1 - 2015

N2 - Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d

AB - Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d

UR - http://10.1145/2702613.2732818

M3 - Conference article in proceedings

SN - 978-1-4503-3146-3

SP - 2277

EP - 2282

BT - CHI'15 Extended Abstracts

PB - ACM

CY - New York

ER -

Designing for User and Brand Experience via Company-wide Experience Goals

Abstract

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