Designing for User and Brand Experience via Company-wide Experience Goals

Virpi Roto, Yichen Lu, Harri Nieminen, Erdem Tutal

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

7 Citations (Scopus)

Abstract

Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d
Original languageEnglish
Title of host publicationCHI'15 Extended Abstracts
Place of PublicationNew York
PublisherACM
Pages2277-2282
ISBN (Print)978-1-4503-3146-3
Publication statusPublished - 2015
MoE publication typeA4 Article in a conference publication

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