Abstract
Although user experience is a prominent topic in the field of human-computer interaction, designing for user experiences that are in line with the corporate brand identity is rare. In this paper, we d
| Original language | English |
|---|---|
| Title of host publication | CHI'15 Extended Abstracts |
| Place of Publication | New York |
| Publisher | ACM |
| Pages | 2277-2282 |
| ISBN (Print) | 978-1-4503-3146-3 |
| Publication status | Published - 2015 |
| MoE publication type | A4 Conference publication |