Designing a New Method of Studying Feature-Length Films : An Empirical Study and its Critical Analysis

Jose Canas-Bajo; Teresa Canas-Bajo; Eleni Berki; Juri-Petri Valtanen; Pertti Saariluoma

doi:10.3167/proj.2019.130304

Designing a New Method of Studying Feature-Length Films : An Empirical Study and its Critical Analysis

Jose Canas-Bajo^*
, Teresa Canas-Bajo
, Eleni Berki
, Juri-Petri Valtanen
, Pertti Saariluoma

^*Corresponding author for this work

School of Arts, Design and Architecture

Research output: Contribution to journal › Article › Scientific › peer-review

5 Citations (Web of Science)

Abstract

Measuring viewers' experiences of films has become a critical issue for filmmakers because all kinds of audiences now have access to new releases from all over the world. Some approaches have focused on the cognitive level of the experience, while others have emphasized the structure of films. Additionally, some have used quantitative objective methods to examine audience reactions to short film sequences, while others have applied qualitative approaches to study feature-length films. However, an integrated method that combines the features of these approaches is needed. In this article, we describe a new method that combines quantitative and qualitative data to study viewers' experiences of different structural features of films.This method involves an online subjective response mechanism that can be used to capture and measure the experiences of different target audiences as they watch movies of different lengths.

Original language	English
Pages (from-to)	53-78
Number of pages	26
Journal	Projections: The Journal for Movies and Mind
Volume	13
Issue number	3
DOIs	https://doi.org/10.3167/proj.2019.130304
Publication status	Published - Dec 2019
MoE publication type	A1 Journal article-refereed

Funding

This research was partially supported by grants from the Doctoral School, Faculty of Information Technology (University of Jyvaskyla) and the Tekes Foundation for Jose Canas-Bajo and La Caixa Foundation for Teresa Canas-Bajo.We are also indebted to Susana Romero and Ruben Serra from the Filmosofia School of Granada for dedicating their time and their effort to organizing the moviescreening sessions.

Keywords

audience experience
emotion
emotional responses
feature-length film
measurement
method construction
BOX-OFFICE PERFORMANCE
INDUSTRY
IMPACT

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10.3167/proj.2019.130304

Cite this

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title = "Designing a New Method of Studying Feature-Length Films : An Empirical Study and its Critical Analysis",

abstract = "Measuring viewers' experiences of films has become a critical issue for filmmakers because all kinds of audiences now have access to new releases from all over the world. Some approaches have focused on the cognitive level of the experience, while others have emphasized the structure of films. Additionally, some have used quantitative objective methods to examine audience reactions to short film sequences, while others have applied qualitative approaches to study feature-length films. However, an integrated method that combines the features of these approaches is needed. In this article, we describe a new method that combines quantitative and qualitative data to study viewers' experiences of different structural features of films.This method involves an online subjective response mechanism that can be used to capture and measure the experiences of different target audiences as they watch movies of different lengths.",

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author = "Jose Canas-Bajo and Teresa Canas-Bajo and Eleni Berki and Juri-Petri Valtanen and Pertti Saariluoma",

year = "2019",

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AU - Saariluoma, Pertti

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KW - measurement

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KW - INDUSTRY

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Designing a New Method of Studying Feature-Length Films : An Empirical Study and its Critical Analysis

Abstract

Funding

Keywords

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