Designing a New Method of Studying Feature-Length Films : An Empirical Study and its Critical Analysis

Jose Canas-Bajo*, Teresa Canas-Bajo, Eleni Berki, Juri-Petri Valtanen, Pertti Saariluoma

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Measuring viewers' experiences of films has become a critical issue for filmmakers because all kinds of audiences now have access to new releases from all over the world. Some approaches have focused on the cognitive level of the experience, while others have emphasized the structure of films. Additionally, some have used quantitative objective methods to examine audience reactions to short film sequences, while others have applied qualitative approaches to study feature-length films. However, an integrated method that combines the features of these approaches is needed. In this article, we describe a new method that combines quantitative and qualitative data to study viewers' experiences of different structural features of films.This method involves an online subjective response mechanism that can be used to capture and measure the experiences of different target audiences as they watch movies of different lengths.

Original languageEnglish
Pages (from-to)53-78
Number of pages26
JournalPROJECTIONS: THE JOURNAL FOR MOVIES AND MIND
Volume13
Issue number3
DOIs
Publication statusPublished - Dec 2019
MoE publication typeA1 Journal article-refereed

Keywords

  • audience experience
  • emotion
  • emotional responses
  • feature-length film
  • measurement
  • method construction
  • BOX-OFFICE PERFORMANCE
  • INDUSTRY
  • IMPACT

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