Design-intensive born globals: a multiple case study of marketing management

Z. Falay, M. Salimäki, A. Ainamo, M. Gabrielsson

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)877-899
JournalJournal of Marketing Management
Volume23
Issue number9-10
Publication statusPublished - 2007
MoE publication typeA1 Journal article-refereed

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