Democracies of Taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption

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Research units


This chapter provides a sociological overview of what and how Nordics consume. These “what” and “how” questions are approached through Bourdieu’s sociology of taste. The “what” of Nordic consumption is illuminated through DiMaggio’s dimensions of taste patterns, namely (1) differentiation, (2) hierarchization, (3) universality, and (4) strength of symbolic boundaries. The “how” of Nordic consumption is explained through Nordic cultural tendencies for social conformity and muted displays of distinction. Examples and empirical evidence on taste patterns are presented. The chapter concludes with the introduction of new avenues for sociological analysis into Nordic taste.


Original languageEnglish
Title of host publicationNordic Consumer Culture
Subtitle of host publicationState, Market and Consumers
Publication statusPublished - 19 Mar 2019
MoE publication typeA3 Part of a book or another research book

    Research areas

  • Nordic consumer culture, Sociology of consumption, Bourdieu, Taste patterns, Consumption practice

ID: 36792526