Defining gamification - A service marketing perspective

K. Huotari, J. Hamari

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    592 Citations (Scopus)
    Original languageEnglish
    Title of host publication16th International Academic MindTrek Conference 2012: "Envisioning Future Media Environments", MindTrek 2012, Tampere, 3 October 2012 - 5 October 2012
    PublisherACM
    Pages17-22
    ISBN (Print)978-1-4503-1637-8
    Publication statusPublished - 2012
    MoE publication typeA4 Article in a conference publication

    Keywords

    • Game design
    • Games
    • Gamification
    • Persuasive technologies
    • Service design
    • Service marketing

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