Defining and performing e-selling through the immersion fit

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference 2010, Tokyo, Japan, September 9-12, 2010
EditorsE.Y. Kim
PublisherKorean Academy of Marketing Science (KAMS)
Publication statusPublished - 2010
MoE publication typeA4 Article in a conference publication

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