Daddies, Assistants, Fools.The Differentiation of Male Representations in Present-day Advertising

L. Uusitalo, B. Martin, T. Saari

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationEuropean Association for Consumer Research Conference, Dublin, June 4-7, 2003
Publication statusPublished - 2003
MoE publication typeA4 Article in a conference publication

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