| Original language | English |
|---|---|
| Title of host publication | European Association for Consumer Research Conference, Dublin, June 4-7, 2003 |
| Publication status | Published - 2003 |
| MoE publication type | A4 Article in a conference publication |
Daddies, Assistants, Fools.The Differentiation of Male Representations in Present-day Advertising
L. Uusitalo, B. Martin, T. Saari
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review