Daddies, assistants and fools - Differentiation of male representations in present-day advertising

Liisa Uusitalo, Brett Martin, Topi Saari

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationEuropean advances in consumer research volume 6
EditorsDarach Turley, Stephen Brown
Place of PublicationProvo, UT
PublisherAssociation for Consumer Research
ISBN (Print)0915552515
Publication statusPublished - 2003
MoE publication typeA3 Part of a book or another research book

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