Cut to the c(h)ase: Communicating strategic brand intent through visual package design

T. Karjalainen, S. Honkaniemi

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationIASDR 2009 Conference, Seoul, South Korea, October 18-22, 2009
Publication statusPublished - 2009
MoE publication typeA4 Article in a conference publication

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