Original language | English |
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Title of host publication | IASDR 2009 Conference, Seoul, South Korea, October 18-22, 2009 |
Publication status | Published - 2009 |
MoE publication type | A4 Article in a conference publication |
Cut to the c(h)ase: Communicating strategic brand intent through visual package design
T. Karjalainen, S. Honkaniemi
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review