| Original language | English |
|---|---|
| Title of host publication | IASDR 2009 Conference, Seoul, South Korea, October 18-22, 2009 |
| Publication status | Published - 2009 |
| MoE publication type | A4 Article in a conference publication |
Cut to the c(h)ase: Communicating strategic brand intent through visual package design
T. Karjalainen, S. Honkaniemi
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review