Customization from the after sales point of view - implications of product and item customization for spare-part business

Petri Suomala, Matti Sievänen, Jari Paranko

Research output: Contribution to journalArticleScientificpeer-review

10 Citations (Scopus)

Abstract

Customization is nowadays often regarded as a dominant operational mode in many industries. The main focus of the paper is on the change in the number of spare-part items and the change in inventory value due to customization. In addition, the impact of customization on selling volume is discussed. A set of explanations is provided to describe the relationship between after-sales and customization. Furthermore, a classification of customizations from the after-sales point of view is presented in this paper. As a conclusion, the study suggests that the impacts of customization on the number of items and inventory value are minor. Furthermore, as far as consumable parts are concerned, customization is likely to increase the number of high-volume items rather than that of low-volume items. (C) 2003 Elszwier Ltd. All rights reserved.

Original languageEnglish
Pages (from-to)831-840
Number of pages10
JournalTechnovation
Volume24
Issue number10
DOIs
Publication statusPublished - Oct 2004
MoE publication typeA1 Journal article-refereed

Keywords

  • customization
  • after-sales
  • spare-part
  • MASS CUSTOMIZATION

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